Ya’ll let me tell you! I purchased this product every time we have a save and my color seems to last longer. Just 99¢ through 3/3 during Super Doubles. L'Oreal Paris Rapid Reviver - $4.99Save $2.00 on ANY ONE (1) L'Oreal Paris Elvive treatment (excluding 1 oz. treatment, trial and travel sizes)$4/2 L'Oreal Paris ElviveKeep Reading..